Predictive Analytics in the world of big data with application for targeting decisions

Zahavi and collaborators review the methods involved in building and validating large-scale predictive analytics processes for big data applications.

Predictive Analytics (PA) models are an increasingly important method for predicting future events in big data applications based on past observations for which the response values are known. One of the most popular applications is targeting decisions, which is commonly used in many domains, such as marketing and banking. The leading prediction models still belong to the realm of regression. […]

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