Rethinking thinking about figures

Statistics influence opinion.

Statistics influence opinion, and scientists have a role to play in that regard. Professor Jane E Miller of Rutgers, The State University of New Jersey, USA is a specialist in numeric literacy. She has published guidelines to help scientists and those communicating their work to clearly convey the methods, results, and implications of quantitative research. Her work challenges entrenched norms […]

Read More… from Rethinking thinking about figures

Predictive Analytics in the world of big data with application for targeting decisions

Zahavi and collaborators review the methods involved in building and validating large-scale predictive analytics processes for big data applications.

Predictive Analytics (PA) models are an increasingly important method for predicting future events in big data applications based on past observations for which the response values are known. One of the most popular applications is targeting decisions, which is commonly used in many domains, such as marketing and banking. The leading prediction models still belong to the realm of regression. […]

Read More… from Predictive Analytics in the world of big data with application for targeting decisions