The Center for Canine Behavior Studies (CCBS) is a non-profit organisation that aims to improve the welfare of dogs through research, education, and advocacy. Founded in 2012, the organisation has been working tirelessly to promote better understanding of canine behaviour and help dog owners and trainers develop effective and humane training methods. Luke Tyler, Publications Partnership Director, explains how we helped CCBS achieve their goals and promote their cause.
Despite their valuable work, CCBS was struggling to reach a wider audience and raise awareness of their cause. This is where the team at Research Outreach, a company that specialises in science communication and outreach, came in. By collaborating with CCBS, we were able to help the organisation increase their visibility and reach the wider audience they deserved.
First and foremost, the team helped CCBS to create engaging and informative content that would appeal to a broad cross-section of the public. By working closely with CCBS researchers, we created high-quality content: an article, video, and infographic, that combined to explain their work in an easy-to-understand way.In only the first few months of working together, CCBS saw a 20x increase in traffic to their website.
After creating this range of content, we then worked with CCBS to publish it on their website and social media. In doing so, Research Outreach helped CCBS reach their intended audience and increase traffic to their website. In fact, in only the first few months of working together, CCBS saw a 20x increase in traffic to their website – a significant achievement that showed the success of the partnership.
As well as raising awareness, Research Outreach was able to help CCBS establish itself as a thought leader in the field of canine behaviour. We did this by creating content that was engaging and informative which solidified their reputation as a respected and trustworthy source of information. This perception of CCBS as a thought leader in the field helped the organisation gain credibility and attract attention from the media and other organisations.By optimising their website for relevant keywords and creating high-quality backlinks, Research Outreach was able to help CCBS rank on the first page of Google for several relevant search terms.
In addition to developing a pack of multi-media resources for CCBS, the marketing team also helped CCBS improve their search engine optimisation (SEO) and rank higher on Google search results. By optimising their website for relevant keywords and creating high-quality backlinks, Research Outreach was able to help CCBS rank on the first page of Google for several relevant search terms.
This improvement in their Google ranking was a significant achievement for CCBS as it helped the organisation to reach a wider audience, engaging further interest from supporters and donors. Through their increased visibility, CCBS attracted attention from people who were interested in canine behaviour and welfare who maybe had not been previously aware of the organisation and their work.
Overall, the collaboration between CCBS and Research Outreach was a great success, as it helped CCBS to achieve several important goals. By working together, CCBS was able to increase their visibility, attract more attention from the media and other organisations, and establish themselves as a thought leader in the field of canine behaviour. This, in turn, helped CCBS to raise awareness of their cause, attract more supporters and donors, and improve the welfare of dogs around the world.
If you’d like to take a look at the amazing work done by Nick and the team at the Center for Canine Behavior Studies you can find their website here – www.centerforcaninebehaviorstudies.org/
And finally, in case you’d like to help and make sure fewer dogs end up in shelters, you can find a direct link to make a donation here – www.centerforcaninebehaviorstudies.org/donate
Research Outreach Publishing Director