Brand governance in National Sport Organizations

Brand governance in National Sport Organizations

How can non-profit National Sport Organizations in Canada create effective brands, especially on social media, from which they can co-create value with stakeholders such as athletes, fans, sponsors, and the media? In a three-phase project funded by the Social Sciences and Humanities Research Council of Canada, Marijke Taks, Benoit Séguin (University of Ottawa) and colleagues examined the challenges faced in […]

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