Name: Brand governance in National Sport Organizations
Description: How can National Sport Organizations in Canada create effective brands? Looking at the challenges faced in managing and governing sports brands, and solutions to maximise benefits.

How can non-profit National Sport Organizations in Canada create effective brands, especially on social media, from which they can co-create value with stakeholders such as athletes, fans, sponsors, and the media? In a three-phase project funded by the Social Sciences and Humanities Research Council of Canada, Marijke Taks, Benoit Séguin (University of Ottawa) and colleagues examined the challenges faced in […]