Green baize gladiators: Bridge as a mindsport for all

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The researchers have shown that we need to continually re-evaluate our conception of a ‘sport’.

Electronic sports, or esports, have evolved the concept of ‘sport’, especially around the mental acuity needed to play. Professor Samantha Punch at the University of Stirling, together with Dr David Scott at Abertay University, Scotland, see similarities in the card game bridge. They are helping establish a new academic subdiscipline – the sociology of mindsport. In the process, Punch and […]

Shaping a regional offline esports market: Jönköping’s success

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Esports, also known as electronic sports, is a form of competitive sport played through video games. These sports are incredibly popular and have a growing audience of around 600 million people. Dr Brian McCauley from the Media, Management and Transformation Centre (MMTC) at Jönköping International Business School (JIBS), with his co-authors Dr Kieran Tierney and Dr Dinara Tokbaeva, have studied […]