Name: Shaping a regional offline esports market: Jönköping’s success
Description: Analysing the regional esports industry to learn what local esports actors do in order to help the local industry, and wider society, thrive.

Esports, also known as electronic sports, is a form of competitive sport played through video games. These sports are incredibly popular and have a growing audience of around 600 million people. Dr Brian McCauley from the Media, Management and Transformation Centre (MMTC) at Jönköping International Business School (JIBS), with his co-authors Dr Kieran Tierney and Dr Dinara Tokbaeva, have studied […]