Tag: social media integration
Integrating social media and CSR into strategic planning for a competitive advantage
The current theory for strategic planning involves assessing the business environment and identifying key assets within an organisation. Social media and corporate social responsibility (CSR) are currently considered unnecessary in strategy formulation. However, research conducted by Dr Gordon Bowen, associate lecturer at Northumbria University amongst other institutions, indicates that incorporating social media and CSR into an organisation’s strategy can allow […]
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