Tag: social responsibility
Sustainability asymmetries in buyer–supplier relationships
A chain is only as strong as its weakest link. This is easy to say, but the reality is more complex. New research into sustainability and Strategic Supply Chain Management (SSCM) shows that buyer–supplier relationships are far from straightforward, and differences between buyers’ and suppliers’ approaches to sustainability can both positively and negatively affect buyers’ financial and market performance. Led […]
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Integrating social media and CSR into strategic planning for a competitive advantage
The current theory for strategic planning involves assessing the business environment and identifying key assets within an organisation. Social media and corporate social responsibility (CSR) are currently considered unnecessary in strategy formulation. However, research conducted by Dr Gordon Bowen, associate lecturer at Northumbria University amongst other institutions, indicates that incorporating social media and CSR into an organisation’s strategy can allow […]
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