The preference discovery process of creative goods

Creative goods are highly differentiated and require extensive learning. Growth of their consumption relies upon the ability of creators to surprise and seduce consumers into discovering new pleasures and adopting unfamiliar goods: novelty lies at the heart of the problem. Professor Louis Lévy-Garboua, from the Université Pantheon-Sorbonne (Paris 1) and Paris School of Economics, Centre d’économie de la Sorbonne (CES), […]

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