Tag: older drugs
New doesn’t always mean better: Do consumers prefer older drugs?
With new drugs being approved and released every year, Dr Yun Jie, Assistant Professor of Marketing at the School of Business, Sun Yat-sen University China, in collaboration with Professor Ye Li from the School of Business at The University of California, Riverside, have investigated the effect of launch time on consumer choice. Using a series of studies, Dr Jie has […]
Read More… from New doesn’t always mean better: Do consumers prefer older drugs?