Tag: University of Ottawa
An African champion on the global stage: Openness, innovation and entrepreneurship in Nollywood
Nigeria’s booming film industry, colloquially known as Nollywood, has become one of the most influential in the world, and one of Nigeria’s largest economic sectors. University of Ottawa Professor Dr Chidi Oguamanam, working as part of the Open African Innovation Research (Open AIR) network, examines Nollywood as an example of how innovation, openness and entrepreneurship have unfolded in this unique […]
Brand governance in National Sport Organizations
How can non-profit National Sport Organizations in Canada create effective brands, especially on social media, from which they can co-create value with stakeholders such as athletes, fans, sponsors, and the media? In a three-phase project funded by the Social Sciences and Humanities Research Council of Canada, Marijke Taks, Benoit Séguin (University of Ottawa) and colleagues examined the challenges faced in […]
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