Tag: communication model
Effective communication in times of risk and crisis: The IDEA model for translating science to the public
From biosecurity and food security to earthquakes and health pandemics, disaster alerts and warning messages can mean the difference between life and death. The COVID-19 crisis for example can at least in part be ascribed to failed risk communication. At the University of Central Florida, Prof Deanna Sellnow and Prof Timothy Sellnow, experts in strategic communication, are tackling this issue. […]