The Winton Centre: A vital time for nuanced risk communication

a scientist looks at data upon a screen

The Winton Centre for Risk and Evidence Communication, based at the University of Cambridge, UK, was established with a simple belief: that everyone deserves to hear accurate evidence concerning matters which are important to their lives. Never has this core tenet been so vital, or so widely scrutinised, as during the COVID-19 pandemic. We spoke with the Centre’s Executive Director, […]

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Soil and groundwater contamination: An old and new issue needs to be solved

Industrial and agricultural waste contaminate the soil and groundwater.

Dr Ming Zhang is an innovation coordinator at Geological Survey of Japan, AIST. Alongside his research group, he is advocating the importance of using interdisciplinary tools for sustainable remediation of contaminated soil and groundwater. Their research has shown that cost-effective and environment-friendly technologies such as the use of microorganisms to degrade organic contaminants and the use of minerals to immobilise […]

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Effective communication in times of risk and crisis: The IDEA model for translating science to the public

The IDEA model helps craft effective crisis communication messages.

From biosecurity and food security to earthquakes and health pandemics, disaster alerts and warning messages can mean the difference between life and death. The COVID-19 crisis for example can at least in part be ascribed to failed risk communication. At the University of Central Florida, Prof Deanna Sellnow and Prof Timothy Sellnow, experts in strategic communication, are tackling this issue. […]

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