Tag: Harnessing anger
Harnessing anger for social change
Dr Monique Turner of Michigan State University, is an expert in persuasion and health and risk communication, and is conducting research into the way people cognitively process campaign messages. Emotions, including anger, are known to be predominant in persuasion, decision-making and risk assessments. Although commonly associated with negative behaviours, anger as a positive motivator in behaviour change is a promising […]