Tag: effective communication
Science Communication: A Brief History
Recent years have seen a huge drive to bring science and research to a wider audience, and to reduce the elitism built into society with regards to who is allowed access to scientific knowledge and learning. While science once was the bastion of the wealthy, well-educated man, it now belongs to all of us – or so is the intention […]
Leading a board: What makes an effective chair?
Being the chair of a board is a great responsibility and a great challenge which requires something of a balancing act. On the one hand, the chair is arguably the most important person inside the company. On the other hand, board chairs have no instruments of organisational power, such as unilateral decision-making authority, investment budgets, or a pyramid of subordinates. […]
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Harnessing anger for social change
Dr Monique Turner of Michigan State University, is an expert in persuasion and health and risk communication, and is conducting research into the way people cognitively process campaign messages. Emotions, including anger, are known to be predominant in persuasion, decision-making and risk assessments. Although commonly associated with negative behaviours, anger as a positive motivator in behaviour change is a promising […]