Tag: Riverside
New doesn’t always mean better: Do consumers prefer older drugs?
With new drugs being approved and released every year, Dr Yun Jie, Assistant Professor of Marketing at the School of Business, Sun Yat-sen University China, in collaboration with Professor Ye Li from the School of Business at The University of California, Riverside, have investigated the effect of launch time on consumer choice. Using a series of studies, Dr Jie has […]
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Inflammatory bowel disease and epithelial barrier function
Inflammatory bowel disease (IBD) occurs when the epithelial cells lining the gut become weakened, allowing gut microbes to activate immune cells. Gut barrier weakening can be caused by a loss of function of the PTPN2 gene. Professor Declan McCole of the University of California, Riverside and various collaborators have extensively researched the role of the epithelial barrier in IBD, the […]
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